Software Development – Using Microsoft Silverlight to Enhance the ROI of Online Business

Software Development – Using Microsoft Silverlight to Enhance the ROI of Online Business

Wednesday, July 07, 2010

Software Development – Using Microsoft Silverlight to Enhance the ROI of Online Business

The latest trend in the in the software development industry is to create more and more interactive websites. Many web development companies are using the latest software applications to create amazingly rich internet applications. These applications breadth life into the website and make it look like a living entity.

Microsoft Silverlight is one such technology that helps in creation of Rich Internet Applications (RIA). The applications are cross browser and cross platform compatible and use .NET framework. The web world has become highly competitive and hence it important for online business owners to make their website highly interactive so that it engages the end users and provides them enthralling user experience

Microsoft Silverlight helps to add audio and video clip to the site. The multimedia experience is enhanced through elegant display of the animation, so that a website reacts and responds to the queries of the end users. This feature finds a great use in online networking sites, which are quite in demand on the net. 

Software development technology like Microsoft Silverlight makes it easy for the developers to design attractive shopping carts, with secured payment and shipping management gateways. This allows the website site owners to conduct their business online and allows the online shoppers to purchase the products or services of their choice, at a click of button from the comforts of the home of office. Silverlight is a completely programmable plug-in for a web browser, which allows the user to hear audio, watch video and animations, widely available on the internet. 

Silverlight uses XAML, text based language to display its content on the screen. This makes the content search engine friendly and allows them to easily index it. So the sites built by Microsoft Silverlight quickly show up on the search engine results. This means greater visibility on the net and this translates into increased traffic flow, which ultimately increases the popularity of the site. 

In the end it can be right said that Microsoft Silverlight software development technology greatly enhances the image of the website by integrating high interactive features into it and at same time optimizes it for the search engine. T This twin advantage increases the visibility of the site and thus improves its ROI.