Digital Signage

 
Digital Signage

Challenge

Our client based in Texas, U.S.A. had a requirement to develop Web Application to centrally manage a network of widely distributed Digital Signage Systems. The application was required to enable the signage to display digital media dynamically at a scheduled time on the LED screens. The concept behind developing this application was to create and play various advertisements and messages on signage form remote place.

Challenges

  • Real time communication between web application and the player software
  • Optimizing display size to fit into smaller display like 64x64

Solution

TatvaSoft provided a solution that was extremely useful in managing the digital signages while enabling the following:

  • Signanges Management:
    • Check current communication status
    • Provide the playlist information
    • Create the playlist schedule for predefined dates
  • Manage media files like text, images, animations, video, audio in playlist
  • Create Design on Canvas with:
    • Specified width and Height
    • Other facilities like Crop, Rotate, Flip, Grayscale and add text
  • Maintaining personal profile and billing information
  • Manage signage status and view schedule logs
  • Generate reports of "Usage and Billing" for specific signage for customer between specific dates
  • Admin can manage signage details such as IP address, resolution, mode etc.
  • Admin can also manage the media file formats and size
  • Allowing user for the delivery of real-time content driven by location, demographics, and promotions

Result

  • With use of our Digital Signage application, client achieved 50% reduction in printing and logistic cost as the media changes were made electronically
  • Better control of marketing and advertising plans as the team could control the screens in real time
  • Helped our client to provide vibrant, media-rich messages directed to the right audience-anytime, anywhere

Technology

  • Server Operating System: Windows Platform
  • Frame Work: Microsoft .NET 2.0
  • Web Server: Windows Server2003
  • Programming Language: C#
  • Database: Microsoft SQL Server 2005
  • Scripting Language : Javascript