The latest news suggests that Offshore Software Development vendors are concentrating on brand building. Big IT Outsourcing giants form India like TCS, Infosys, Wipro, Satyam, and HCL also now comprehend the requirement and the importance of to build brands to develop a unique identity for them globally. They are now organizing themselves to tackle those needs and requirements for the Offshore Software Development services. Brand Building is becoming vital issue gradually. This issue is specifically related to Indian IT companies.

The process of brand recall especially at Indian IT companies is not at the same stage as with global companies like HP, Microsoft, Accenture, EDS, Cisco, Dell and many other Information Technology companies. These companies are paying great attention on brand development issue. Having a brand name in the market also has played a key role for these IT giants. Though without and Brand Building India is globally famous as a hot destination for overseas IT services. But the only problem is that the overseas companies are unable to recall the big IT giants due to lack of Brand Identity.

Unique Offshore Software Development services

The Indian IT giants are now concentrating on overcoming on the problem of lack of Brand Identity for their unique Offshore Software Development services. One more question is also there that is Offshore Outsourcing completely getting commercialized? In such issue the only two effective aspects would be the price and brand. Till date Indian services providers have come up with Price Issue and they have done well enough globally for making a name for them. Now the companies from India are looking to work on the Brand Building side for Offshore Software Development services.

Though, it is also true that many of the Indian IT Outsourcing Companies have brand recall. Many of the Indian Offshore Software Development Companies have done as far as Brand Recall is concerned with the fewer efforts. The Indian Brand name has generally developed by variety of stakeholders. This list includes corporations like General Electronics (GE) and Dell who have played huge role for IT Outsourcing to India. Along with it industry association NASSCOM also has great impact for Brand India for Offshore Software Development services. These and many more brand names have played vital role for the success of the Indian IT companies.

Quality services from Indian IT companies have given them immense that might not be achieved by spending the millions of dollars. But now in the IT Outsourcing Industry Brand Building is becoming vital and competitions are also increasing day by day. It has been must for the Indian IT giants to think in that direction to add a credit for the Offshore Software Development services.

Itesh Sharma

Itesh Sharma is core member of Sales Department at TatvaSoft. He has got more than 6 years of experience in handling the task related to Customer Management and Project Management. Apart from his profession he also has keen interest in sharing the insight on different methodologies of software development.


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