Media Entertainment

Digital Signage Management System

Centralized digital signage platform enabling real-time content distribution, campaign scheduling, and remote display management across distributed screens.

Overview

TatvaSoft was engaged to develop a web application that centrally manages a network of widely distributed digital signage systems. The platform enables dynamic scheduling of advertisements, videos, and media content across LED displays at remote locations with support for multi-screen video walls, playlist management, payment processing, and real-time content deployment.

Customer

A Texas-based digital media company delivering advertising, digital signage, and content management solutions for enterprise and retail businesses.

United States

Challenge

The Client's ideology of developing this application was to create brand awareness and display various advertisements and messages in signage form at different remote places to extensively spread the word about the brand.

Communication barrier between the web application and the player software
Varied screen size content of the Digital signage, consistent size ratio was missing
Type conversation of media for installed player software
Pull out content, display content and send the log to control system was also a challenge

Digital Signage Management System Case Study

Solution

TatvaSoft provided a unique solution that favoured business on a large scale. For a web application, full-stack javascript was a perfect choice. Node.JS along with Vue.JS helped us prototype and deliver the product within a matter of months. It was intended to manage various advertisements through digital signage system with some prevalent features listed below:

Video Wall Design

This feature is designed to generate a powerful multi-video function that supports various combinations of portrait and landscape screens to perfectly fit the digital signage applications. Users can create and control multi-screen content.
Media Content Support

This module supports all popular options for media like Image, Video, Flash, Web Page URL, PowerPoint, YouTube, Weather, News bar, Vimeo, or any custom media file. Through this client can convert the video module uploaded into a supported format to display on the digital platform.
Playlists Support

This application also supports the creation and management of playlists which sets the sequence to be displayed by a particular media player. Also, there is a provision to get complete information about the playlists.
Scheduling Playback

This feature facilitates to create playlists and schedule any playlist to start and stop by the period of the particular predefined dates. These scheduling options offered to make the real world programming easy effortless.
Synchronizing Media

Supports a broad range of media types and manages media files including text, images, animations, video, and audio in the playlist. This module syncs your media files with the signage system.
Payment and Billing Information

Provision to maintain billing information which can process payment associated with displaying content.
Signage Status and Schedule Logs

Facility to manage different signage status and collect detailed logs, information about scheduling signage.
Usage and Billing Reports

Facility to generate reports for "Usage and Billing" of specific signage for a particular duration defined by dates.
Manage Signage

Provision to manage signage details by the administrator that includes managing IP address, resolution and setting different modes, etc.
Live Screen Mirroring

Provision to allow the user for the delivery and deployment of real-time content which is driven by location, demographics, and promotions

Expertise

Tools & Technologies

PHP
NodeJS
Vue.Js
Yii
Electron
MySQL
Linux
Internet Information Server

Result

The 360° signage software is a holistic approach to manage advertising effectively from content creation to management and execution. The client obtained multiple business benefits by utilizing Tatvasoft’s industry-leading web development service. This includes growth in customer base, increase in sales with enhanced point-of-sale promotions, reduction in printing and logistic cost up to 50% with the adoption of electronic media, better control of marketing and advertising plans. All that the client could ever imagine is achieved through this from controlling display screens in real-time, enhancing, and effective communication that provides vibrant, media-rich messages directed to the right audience at the right time and right place.

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Tatvasoft is a reputed CMMI level 3 software and mobile app development company. When it comes to software development companies, Tatvasoft strives to be the best.

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