Successful Outsourcing Case Studies

The term outsourcing is rightly defined as utilizing the best from the “outside resources”. These outsourcing professionals can be key differentiators to get their  inhouse work done. Outsourcing majorly benefits you when you have a shortage of technical resources, high spending on software development, and lack of infrastructural needs. Outsourcing businesses enables businesses to gain a competitive edge. This is due to a very simple reason. This method enables all parties involved to focus on the tasks that they excel at.

Most of the leading business names are more than satisfied with outsourcing services that they have for their business. Also, statistics state that more than 78% all over the world are extremely positive and satisfied with their outsourcing partners. Here are some of the popular names whose outsourcing business is a leading example, so without any ado, let’s get started. 

1. Introduction to Top Successful Outsourcing Case Studies

There are many businesses that are actively outsourcing their operations, single or multiple business processes, or overall business functions. For businesses to entrust the advantages that outsourcing offers, we have specially curated a list of outsourcing case studies. Take a look and examine how these successful outsourcing cases are expanding their business fleet.

1. Google

If we think that outsourcing is today’s game, then we are definitely in a myth. Outsourcing is in business since the start of the 90’s and many businesses have taken advantage of it already. Taking about multiple business leaders, you must have heard of Adwords, yes- Google Adwords. Google has been successfully outsourcing its business operations and several functions. They have been actively utilizing the process of software development outsourcing within their business.

Particularly if we talk about Google Adwords then, back in 2011, when Google officials declared that they would be outsourcing one of their departments to a third-party IT partner  which now in India has multiple branches and a greater success ratio. This turned out to be in favor of Google when Adwords became their Top-selling product across all industry domains and verticals. It does not end there.

In 2016, Google announced to partner with a company from the global market  to develop a breakthrough project for dedicated marketplace development. The marketplace will work similarly to Google’s Play store for Android applications, and it will have user feedback and suggestions. Globant will partner on the backend growth of the shop, drawing on its expertise in eCommerce, emerging markets, and high-performance platforms.

However, Google’s outsourcing approach has shifted; the company is gradually turning to IT services companies for non-core business activities like IT administration, product creation, and repair and maintenance.

2. Whatsapp

One of the most popular and dynamic cross-platform messaging applications that have more than 2 billion global active users is another company on the list. The consideration of using outsourcing for the business came in the minds of the business leaders in 2010. Whatsapp as a company started with just 30-35 employees but has been gaining exceptional growth in terms of user-friendliness and the intuitive nature of the application. Whatsapp grows their businesses and outrun competitors on the global market via utilizing the remote teams.

Soon after seeing its growing success, Facebook decided to take over what apps in 2014. Now the question is, with just 35 people, did Whatapp progress with just 35 people in hand and managing more than a million users? Well, the answer here is outsourcing. What’s app was heavily reliant on outsourcing and recruited Eastern European development teams, which led to the app cracking the list of the top ranking on Google Play, App Store, and other sites. This effectively buried the Small-Medium Scale technologies as an aesthetic choice.

Whatsapp has outsourced its development process to a team of Russian developers and their team for managing most of their daily activities. As a company gained popularity against its peers by personally assisting their potential customers and in return they brand-loyal customers. In fact, even for their iOS development facility in order to cover the iOS audience. And to make the application cross-platform, they outsourced the development to another company. Later, the team of developers was hired full-time and the business could later spread around other domains as well.

3. Alibaba

The success story of Alibaba and its rise has been the talk of the town for many inspiring businesses. Jack Ma founded his Chinese multinational eCommerce technology conglomerate in 1999, at a time when businesses were gradually turning to the internet for customer service. The owners were smart to make the decision wisely. Do you think Alibaba with its 15 co founders has built the enormous business all alone?

They choose Outsourcing over everything. Well, Jack Ma is a smart player. The company hired American developers to build a website that would cater to both domestic users. And international consumers, including those in English-speaking countries. In his autobiography” the inside story of Jack Ma and the creation of the new Marketplace”, he has mentioned the struggles when he decided to hire a software outsourcing company from the US.

A strong agenda of hiring bilingual professionals was to cater efficiently to all the marketplace, geographies, and domains. Alibaba was already powerful in China withholding more than half of the accounts of eCommerce sales in China. As they say, it is eBay of China.

As per Business Insider– The organization is now expected to list in the United States, and analysts estimate that its initial public offering will generate up to $20 billion this year. Alibaba’s sites saw 231 million users spend $248 billion last year, more than Inc. and eBay combined.

4. Slack

The second last in this list is Slack. For those who are new to slack then, to brief it, we could say that Slack is a channelized messaging and collaborative platform for businesses to connect and work efficiently. It allows teams and workplaces to associate via the platform and work collaboratively. Stewart Butterfield, the creator of Slack, knew he had a brilliant idea and this will help businesses to a great extent. He also realized he lacked the design skills necessary to build the brand, app, and marketing website he needed to make his vision come true.

So he took a path that others didn’t. He opted for Outsourcing. In the year  2012, Butterfield took his idea and the rough concept to MetaLab, a user-interface designing firm. They collaborated to create the software from the ground up. That’s why they say that Slack is an outcome of a powerful software outsourcing partnership and they mean it to the core

The owner’s decision to outsource turned out to be favorable from the first instance itself. Later all the criticalities and complications, they were together taking accountability. The exponential growth of Slack stands for itself. The collaborative app is used by over 8 million active users every day.

5. Github

Our last one in the list of Case studies is GitHub. To start with, what is Github? Well, Github is an open-source warehouse for developers where they get everything they want. Github is a developing community that manages over 65 million developers. They can collaborate on GitHub to change the face of computing and can easily manage the Git repository and contribute to the open-source group.

As they say “Necessity is the mother of Invention”- this saying aptly applies here.

Because there was a time when the owners of GitHub couldn’t afford to employ Scott Chacon, a Git specialist and evangelist, full-time, they hired him as an outsourced contractor. Chacon was able to assist them in the creation of the Gist backend. Yes, the company outsourced its backend activities which was an important GitHub sharing function. Outsourcing is required to get access to the best skills, which helps the business grow. Many Companies choose outsourcing as a viable option to reduce costs and save time so that they can focus on other processes.

Software Outsourcing paved their path to success and helped them gain profitability and popularity. Software outsourcing becomes a valuable tool for getting the job done and upholding the best quality expectations when an organization lacks the necessary capital, personnel, or expertise. GitHub is the biggest code archivable company on the planet helping several other companies in the development process. GitHub is one such successful software development Case study that is very popular among IT businesses. For the fact, it is used by more than 65 million users to read, distribute, and collaborate on apps.

2. Why Did You Choose  TatvaSoft?

In a nutshell, if we were to describe what software outsourcing means to a business, then the answer would be its a strategic way of progressing in business. Software development for every business is of massive importance and hence they find ways to do it easily. Outsourcing software development is another way a business can easily monitor project management in collaboration with remote resources who are proficient and smart in all types of development, from testing to deployment services. There is no question of cooperation and while the price is in the budget as well. Now that we have seen each case and did study it thoroughly, there should be enough clarity on software development services work and benefits. 

Itesh Sharma

Itesh Sharma is core member of Sales Department at TatvaSoft. He has got more than 6 years of experience in handling the task related to Customer Management and Project Management. Apart from his profession he also has keen interest in sharing the insight on different methodologies of software development.


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    1. Steven

      I appreciate the author for sharing these positive outsourcing case studies! Seeing how outsourcing can help companies of all sizes and industries in achieving their objectives more effectively and efficiently is always motivating. The case studies you provided provide compelling evidence of the advantages of outsourcing, including cost savings, access to specialist knowledge, and enhanced productivity.