Our client is a prominent service provider of innovative sales and marketing solutions to streamline and support group sales in the hospitality sector. With headquarters in the United States, the client is dominating across multiple geographies such as Canada, Mexico, Thailand, the United Kingdom, and the United Arab Emirates.
In the Hospitality industry, competitiveness, and service offering goes hand in hand and hence it is important to be aware of competitive offerings in order to stay ahead of the peers. Monotonous tasks consume most of the time but are yet demanding. So to make sure the problem is addressed and not neglected, the client decided to create an application. This application aimed to convert all the collected information from raw field research to insightful data. It can also be sold as a service.
Key challenges of the project were:
- To create a powerful search engine and mapping tool that can extract massive data of groups, hotels, and events.
- Inability to identify personalized leads.
- Unable to automate and smoothen sales processes from lead generation to event planning and meeting management.
- Unable to track updates on the upcoming events of the competitor’s hotels on a daily basis.
- Manual efforts in the process of phone verification for the data entered about events.
- Resize and compress images without affecting its resolution.
Tools & Technology
.NET • C# • Microsoft SQL Server • Telerik • Day-Pilot • Google Map
In order to boost sales and generate more customer leads, the client decided to capitalize on each raw lead. For that it is imperative for the business to create a platform, addressing lead generation activities. TatvaSoft understood the client’s concerns comprehensively and created a powerful solution using .NET (C#) Framework. It includes following modules for different sales and marketing activities
1. Smart Search
Smart search module provides capabilities like:
- Flexible booking dates option with dynamic input of dates that range from a specific date, year, and month.
- Comp sets scored against your property
- Comp Sets ordered by relevance
- Identifying exact keyword searches for property names & group names
- Function name searches (a type of function)
- Interactive map searching by radius
- Industries, segments, and subsets
- Daily square footage used
- Meeting/function length (Hours/Days)
2. Graphical Views
With this module users can create multiple graphical views of the platform using the dashboard, calendar, map views to quickly provide access to all recent activity of your comp set, local area, or other preset criteria. Users can also create their own dashboards, calendar, and map views or search with a customized view.
3. Automated Reports
This feature enables users to set up reports that can be automatically delivered to your inbox on a regular basis, so you always know what's going on with your comp sets.
With our custom software solution of tracking lead generation activities of Hotel, the client’s business has accelerated productivity by streamlining different process. This solution has also provided multiple benefits to the client such as
- Helped property to build unlimited comp sets and access their event data
- Easy to find leads that match with customer property
- Stood ahead of peers and gained competitive advantage
- Automated sales activities that enhanced efficiency and reduced lead time and increase customer conversions