Nowadays, the majority of mobile users regularly use online banking solutions. They also purchase goods & services using online payment systems and transfer money to others through mobile banking apps. Seeing all these things, it is quite evident that online banking has become very important in everyone’s life. Since the pandemic, people of different ages have started using and appreciating digital banking services. This is why it is not surprising that online financial services are continually growing and getting better. For banking transformation, financial software development firms are using the latest digital banking trends and technologies like Artificial Intelligence, Machine Learning, Blockchain, Cloud Computing, Robotic Process Automation and more.
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In this blog, we will have a look at the most popular digital banking trends, see how digital banking transformation helps banks to increase their businesses, and enable users to have easy access to their bank accounts & financial services.
1. Current Digital Banking Trends
Here are some of the top trends in digital banking services-
1.1 Growth of Online Transactions
When it comes to digital banking trends, the growth of online transactions is not a new trend but it is an approach that has been significantly accelerated due to the remote mode of everything. Nowadays, people have started paying for their goods and services through digital platforms to retail or eCommerce stores. And when they are making such digital payments, two-factor authorization and transaction confirmation is carried out to make the mobile banking process more secure and faster. This is the only reason people choose online transactions over offline.
Besides this, people have also started to trade stocks online and this has increased the number of brokerage accounts that were opened by the users through mobile banking apps.
Generally, when any user chooses moving from using traditional banks to digital services, they would want to get access to all their financial information that can help them to make major investments or any other money-related decisions or set financial goals. One of the most popular features such digital services provider apps offer is Snapshot. It is an easy-to-digest daily overview of a bank account owner’s transactions and trends that can offer personalized financial features.
This proves that when it comes to using digital tools in the financial services industry, financial institutions can offer personalized solutions and features to the users. And personalization is something that drives deeper customer engagement between digital banking products and small business owners by offering them some major contextual actions. Customization is one of the major reasons why banks and credit unions go with the digital transformation. If they offer tailor-made solutions to the users, staying ahead of the competition becomes easier.
When it comes to the financial sector, the traditional banks offer various financial services but they are not digital. This changed as COVID hit the world. Like any other business sector, banks have also started going digital. Though there were many banks that were gradually adopting digital processes, the pandemic made this process fast. For example, before consumers had to visit a bank branch for every simple thing like getting KYC, financial transactions, and bank statements, wealth management but now everything is digital. Now users can use mobile apps or web apps from any location to use banking facilities. This has helped fintech startups stand in this competitive world and fill the gap between financial institutions and clients.
1.4 AI Providing More Targeted Services
One of the most important trends in digital banking for 2022 is AI. Banks have started using real-time AI-based chatbots that help them gather information about their customers and their preferences. Besides this, global financial institutions can leverage the gathered customer data and advanced analytics to offer personalized online services to clients. In addition to this, AI(Artificial Intelligence) and ML(Machine Learning) can help the banking industry in understanding the requirements of their clients more quickly, identify the data-backed solutions for any type of problems, develop digital transformation strategies for their business operations, and perform analysis to offer more productive & efficient solutions.
When it comes to using digital banking solutions, customers prefer to have convenient features and banks want to avoid any kind of conflict with the clients. So they use automation tools that can offer services and solve queries 24/7. When financial institutions go through digital banking transformation and choose to offer automated services to the users it includes an auto payment system to pay bills automatically every month from your bank accounts, on-time account statements, and more. Besides banking features, the application also offers 24/7 automated support to the clients through a chatbot.
1.6 Data-Driven Approach
As digital transformation are expanding, there has been a constant growth in the number of gadgets used by people. These gadgets led to the accumulation of big data inside the banking solutions. In the last few years, banks have come up with smarter ways to use it with the help of extracting meaningful information and logical data structuring. This leads to the establishment of stronger customer relationships because of personalization and seamless communication.
For instance, banks can analyze the customer behavior patterns as per the data it has gathered from digital banking applications, ATMs, mobile apps, and call centers. This thing enables the traditional banking institutions to go digital, understand the users, and help them differentiate banking offerings that need to be met every year.
1.7 Cloud Computing
Banks have started using cloud computing as it comes with unique financial features and within some time it has massively grown which has led it to be a part of the digital banking trends for 2022 list. Cloud computing is a very simple concept in which computing services like data warehouses, software, and networking tools are available on the internet. Cloud computing offers some massive benefits to the banking industry and those pros are –
- Cost efficiency
- Adequate security
- Increased productivity
- Global scalability
Besides all these benefits of cloud computing technology, it also enables the banking sector to eradicate massive data silos. It also eliminates the requirement for physical systems, servers, and techies to manage them.
1.8 Real-Time Payments
Since COVID-19, the concept of social distancing has come into the picture and people have started using contactless payment methods to be safe. This online payment system has become more popular this year. For real-time payment, customers can use applications like Chase QuickPay, GooglePay, PayPal, Paytm and more. These real-time applications enable the customers to transact across the world and this is possible because various banks have started participating in it.
1.9 Security and Privacy
Security is one of the biggest concerns when it comes to the digital banking landscape. The case of data theft, money laundering, and security breaches has increased at a higher rate. The reason behind it is that in newer digital banking products, customers are more exposed to the threat. This is why the usage of cybersecurity concepts is becoming popular. So to ensure that the banking applications are safe and secured, banks need to invest in security, perform detailed security audits of a banking system, protect the clients from phishing, and educate clients about cybersecurity.
1.10 Usability and Intuitive Design
In a digital banking system, the intuitive graphical interface and user-friendly approach are known as the major requirements. The main reason behind it is that users prefer to have tailored mobile banking apps. Therefore, app development companies come with application programming interfaces that can enable users to understand the app very easily. It also helps banks to carry out critical operations on digital platforms without any hassle.
As seen in this blog, since the pandemic, every business has started going digital to offer the best services to their clients in this social distancing world. And one of the fields that have adopted digitalization at its best is the banking sector. This has made customers expect banks and financial institutions to understand them, have their back, and help them out. Digital solutions of banks have started taking the advantage of the latest technological trends to offer the best financial services.